The business diary for small trade teams
Your business, written down. Every job, every pound, every day.
Clients, jobs, invoices, inventory and expenses — written down in one calm place, with an AI assistant that does the busywork.
Business Ops
Clients, invoices, expenses, inventory and calendar in one place. The daily grind of running a business, minus the tab-switching.
Invoicing with PDFs and reminders
Client records that stay organised
Inventory that tracks itself
Expenses you can actually import

AI That Works
An assistant that lives inside your account. It reads your data, runs real actions, and logs every one. Private to you, auditable always.
Natural language over your own records
Actions execute with a visible audit trail
Usage limits shown in settings
Chats never leave your account

How it stacks up
Bookkeeping tools, invoicing suites and AI add-ons are separate subscriptions. Here the diary does all of it, at a founding price locked for the life of your subscription.
| PlusWise | Zoho | FreshBooks | Wix | |
|---|---|---|---|---|
| Invoicing | ||||
| Client CRM | ||||
| Inventory / inventory | ||||
| AI assistant on your data | Add-on | Add-on | ||
| Business calendar + tasks | ||||
| From (founding beta) | £9/mo | £13/mo | £12/mo | £17/mo |
Competitor prices are UK monthly-billing list prices checked in September 2026 — check each vendor's site for current pricing.